|
House Value sites triggers higher mortgage requests |
|
|
|
|
Wednesday, 20 September 2006 |
|
An independent national market research firm, Real IQ reports that 22 percent of consumers who submitted mortgage loan requests secured a mortgage within 12 months of their request. HouseValues Inc., based in Kirkland, Washington, is a leading marketing partner for real estate and mortgage professionals. Real IQ's study also found that, of the leads from HouseValues sites that resulted in a mortgage transaction, 55% did so within the first three months after the lead was submitted, and 83% did so within six months.
Real IQ's research study was conducted on a sample size of more 100,000 mortgage leads generated between June 2005 to February 2006. Real IQ compared the name and address provided by each consumer to mortgage lien information listed in available public county records. The study analyzed those leads with a complete address in areas serviced by HouseValues. These findings also demonstrate the importance of following up and working leads. In fact, lenders and brokers who put leads on the backburner after the first 30 days are missing out on a lot of potential business. "Utilizing proven automated marketing strategies and systems such as those from HouseValues help to generate repeat and referral business from satisfied customers -- which is essential for competing in today's market," said Rick Robertson, a mortgage banker and broker with Choice Lending, Inc. in Bellevue, Washington.
Edwina Baniqued
|
Blog 