Real estate professionals are finally accepting the fact that immigrants, particularly the Hispanics, may just be setting a new trend in the United States’ real estate industry.

"The Hispanic consumers in the U.S. representing $500 billion in purchasing power, is an up and coming real estate market that cannot be ignored,” National Association of Hispanic Realtors chairman Ernest J. Reyes, said.

To get a share in the pie, industry professionals are instituting changes in the way they do business like adding more languages to their websites and getting real estate agents who can speak in another language. The additional language choices encourage website visitors to read the real estate information in the language of their choice.

Francie Ryder of the Chattanooga Association of Realtors said the introduction of new languages in their website is getting a fair amount of use among their visitors.


Some realtors like Marion Curtis of Curtis Realty have interviewed Spanish speaking realtors but have not made the decision yet. Until then, they are relying on the aid of friends and colleagues.

Coldwell Banker president and CEO Jim Gillespie noted the effects of the growing immigrant population in the country, saying “It’s a powerful impact; there are great opportunities for Hispanics in this market.”

By Alexa Ancheta
http://www.realestatepress.org