On Monday, Bellevue-based John L. Scott, as one of the Northwest's oldest real-estate firms, will bring to its Web site data about individual homes. This will also include address, property detail, photo and final price. John L. Scott has worked for weeks to have this available the soonest possible time.

This week, the company became the country's first residential real-estate company to offer web-site visitors Microsoft Virtual Earth aerial tours of properties for sale. Moving forward into Internet marketing is John L. Scott's way of celebrating his 75th birthday.

Chairman and CEO Lennox Scott said that the company would keep the market share in an industry challenged Web-based reduced-fee newcomers.

Scott said that the company made use of the technology to provide buyers and sellers with information that helps them make a transaction. The John L. Scott Web site, www.johnlscott.com, was first in the Northwest to put all the Puget Sound area's for-sale homes online in 1995.

John L. Scott, who had founded the real estate firm, sold the company to his son W. Lennox Scott in 1975. W. Lennox Scott had the same commitment of frequently inviting
agents to dinner. This was the company's way of talking about sales strategy. Finally, after 10 years, Scott moved to extend the brand. The company now has 41 offices and the rest are franchises.

By M. Sese